Alexandra Tuite


    Alexandra Tuite is a PhD Candidate in Fashion in the School of Design. Her background is in creative and cultural industries communication and she has a Master of Arts degree from The University of Queensland.

     Research areas:

     Independent fashion, Fashion retailing, Fashion communication, Cultural intermediation, Networks and communities in the creative industries

     Abstract:

    Characteristics of Retailing and Consumption in the Independent Fashion Sector

    This project examines ways in which independent fashion is consumed and is set within the context of change in the fashion retailing industry in the areas of digital technology and sustainability. Using cultural intermediation as a conceptual framework, the aim is to contribute new insight into the sector by examining ways in which networked participants interpret, perform, consume and communicate independent fashion as a cultural object.