Developing communication strategies for social change against sorcery related violence in Papua New Guinea

Communication and advocacy is a key component of the Papua New Guinea Government’s Sorcery National Action Plan (SNAP). This project integrates participatory design and communication for social change approaches in the development of communication strategies. Through arts-led approaches and participatory action research this project will identify and develop key narratives, in collaboration with relevant stakeholders, to develop communication material that is locally appropriate and acceptable. The project contributes to evidence-based efforts to reduce sorcery related violence in Papua New Guinea and globally.

The key objectives of this project are:

  • To develop advocacy and awareness materials and messages to counter sorcery accusation related violence
  • To develop and implement a strategy to ensure the communication of the materials and messages to key stakeholders and the broader public
  • To identify and network with organisations and individuals to provide mutual support and assistance in creating educational resources and advocacy strategies
  • To develop evidence-based research to address sorcery accusation related violence through capturing of positive case studies of interventions

The project is funded by the Department of Foreign Affairs and Trade (DFAT) through the Pacific Women Shaping Pacific Development Program.


  • Jackie Kauli