Blockchain technology to fight food fraud in the beef industry

A research project designed to track beef from the paddock to the plate and protect Australia’s reputation for world-class beef production will be launched today (Monday 4 December) at QUT.

Marcus Foth, Professor of Urban Informatics at the QUT Design Lab said BeefLedger is an industry-led project bringing together design, business, technology, and food research. It is one of the first cabs off the rank supported by the QUT-based $200 million Food Agility CRC.

  • World-first approach to tracking beef
  • Food fraud prevention to protect the Australian brand

An overview will be presented by Professor Foth at The Promise of Blockchain for Food and Agriculture at QUT’s Gardens Point campus from 4.30pm-6.30pm this afternoon. He will be joined by Warwick Powell of Sister City Partners and CEO of BeefLedger Limited which today launched its BeefLedger Token (BLTs) Pre-Sale – a new digital cryptocurrency for people to contribute to, and participate in, the project.

Read more here.

Share content via social media