Reimagining Virtual & At-Home Care in 2030

Coming soon…

During the workshop, the persona of Anne resonated with one consumer – Geoff, who shared his wife Peta-Anne’s journey of COPD with the group. Geoff shared that his wife had actually died in the car outside a regional hospital, was brought back to life, and then spent the next year in and out of hospital, before receiving a lung transplant. Geoff shared his hope that contemporary technologies might have enabled him and his wife to stay at home, rather than have COPD disrupt their lives quite as much. Whether it is through personas, empathy maps, or the powerful narratives of real-life consumers, good design – and good healthcare – always starts with listening and deep empathy.