Arts Evaluation

Evaluation of Australian Performing Arts Market 2014-2018: Final Report

In the awarding of the tender for APAM by the Australia Council to Brisbane Powerhouse for the delivery of the market in 2014-2018, a requirement is that a formal evaluation of the three iterations of APAM be undertaken by the Queensland University of Technology, Creative Industries Faculty, under the leadership of Associate Professor Sandra Gattenhof. The agreed research model delivers reporting on outcomes not only in the year in which APAM is delivered (2014, 2016, 2018) but also in the years between (2015, 2017).

APAM sits within a context of other Markets internationally. Other Markets include International Performing Arts for Youth (IPAY) and American Performing Arts Presenters (APAP), both annual showcases/conferences held in the United States of America; Performing Arts Market in Seoul (PAMS), held yearly in October; and International Society for the Performing Arts (ISPA), which holds two Congresses every year – one in New York and one in a different region of the world.

Unlike other Markets, which welcome the inclusion from outside the country in which the Market takes place, the focus of APAM is solely on the presentation of Australian and near-neighbour country (New Zealand) performance works, both Indigenous and non-Indigenous, ready for national and international touring.

This report provides an analysis of data for the period January to August 2016. It also draws on comparative data from four previous reports developed in 2014 and 2015. As such, it falls into phase 3 of the research process outlined on page 8 of this document. The outcomes of the analysis are delivered through a set of narratives about the impact of APAM and its outputs, the activities that are enabling it to have this impact, and any barriers that may be preventing it from having the anticipated impact. The comparative report has been constructed through an analysis of data from the reports provided in May 2014, October 2014, August 2015, December 2015 and June 2016, which capture ongoing development of APAM. As such, it falls into phase 3 of the research process outlined on page 8 of this document.


Other Team Members

Georgia Seffrin