Ross Gordon is an interdisciplinary social change activist. His work focuses on social issues and social change, through a critical, reflexive and multi-perspective lens. His discipline expertise lies in social marketing, consumer cultures, and critical marketing teaching and research. He works across various social change topic areas including energy efficiency, climate action and environmental sustainability, alcohol, gambling, tobacco control, mental health, and workplace bullying. He is also interested in critiques of neoliberalism and related social activism. Ross has experience using longitudinal quantitative surveys, systematic reviews and meta-analyses, focus groups, depth interviews, ethnography including visual methods, content analysis, and cognitive neuroscience. He also has considerable experience in research, designing, implementing and evaluating behaviour and social change programmes.
Ross has been a principal or named investigator on projects attracting over $7.9m in research funds in Australia, UK, Europe and India. He has acted as an expert advisor to the Australian Government, the UK and Scottish Governments, the European Commission, WHO, Energy Consumers Australia, NSW Health, and a range of other stakeholders on various topics relating to social change. Ross currently serves on the WHO Technical Advisory Group on Behavioural Insights and Sciences for Health. Ross is a keen player and follower of sports including playing football, some tennis and cycling, loves travelling, enjoys current affairs, and is a big music fan and occasional techno DJ.
“The philosophers have only interpreted the world, in various ways. The point, however, is to change it” (Karl Marx).
Under capitalism…“You will be organized, you will be an organism…You will be a subject, nailed down as one” (Deleuze and Guattari).
My research works from a critical perspective to focus on behaviour and social change. Growing up in Glasgow I witnessed poverty, health inequalities, and political oppression.
My passion is to change this. I’m interested in how we can tackle complex social problems to uphold human rights and to protect flora and fauna, people and planet. We need to change the system – and work towards a post capitalist future.