In it to win it: An interdisciplinary investigation of sports betting

Gambling generates significant health and social harms in Australia. This project aims to better understand how young adults use, communicate about and experience mobile phone sports betting applications. There is little research on the use of betting apps, even though sports betting is the fastest growing segment of the gambling market.

The project is interdisciplinary, drawing upon social practice theory and assemblage thinking; and combines ethnography and cognitive neuroscience to examine how use of sports betting apps is becoming established as everyday social practice – normalising problem gambling.

The findings will enhance understanding of the social contexts of sports betting; and inform gambling policy and programs leading to better health and social outcomes.

Our researcher

Our partner investigators/team members

Publications and outputs


Funding / Grants

  • ARC Discovery Project (2019-2022)

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