Professor Ross Gordon

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ECR Program Leader

Doctor of Philosophy (University of Stirling)

Ross Gordon is a Professor at Queensland University of Technology in Brisbane. He is also on the management committee of the QUT Centre for Justice, and serves as QUT Business School & QUT Centre for Justice ECR Programme Director. He is also President of the Australian Association of Social Marketing (AASM), and is on the Board of Directors of the International Social Marketing Association. Ross is an interdisciplinary social change activist with degree qualifications in marketing, public policy, and politics and history. His work focuses on social issues and social change, through a critical, reflexive and multi-perspective lens. His discipline expertise lies in social marketing, consumer cultures, and critical marketing teaching and research. He works across various social change topic areas including energy efficiency, environmental sustainability, alcohol and alcohol marketing, gambling, tobacco control, mental health, and workplace bullying. He is also interested in critiques of neoliberalism and related social activism.

Ross uses interdisciplinary and multi-method approaches to his work and has extensive experience using methodologies including longitudinal quantitative surveys, systematic reviews and meta-analyses, focus groups, depth interviews, ethnography including visual methods, content analysis, and cognitive neuroscience. He also has considerable experience in research, designing, implementing and evaluating behaviour and social change programmes. He has been a principal or named investigator on projects attracting over $7.9m in research funds in Australia, UK, Europe and India. He has acted an expert advisor to the Australian Government, the UK and Scottish Governments, the European Commission, WHO, Energy Consumers Australia, NSW Health, and a range of other stakeholders on various topics relating to social change. He currently serves on the WHO Technical Advisory Group on Behavioural Insights and Sciences for Health.

Ross is also currently a Visiting Professor at the University of Wollongong, Coventry University, and The Open University, and a Visiting Academic at London School of Economics and Political Science. He has published over 90 academic journals, book chapters and conference papers including in outlets such as European Journal of Marketing, Journal of Business Research, Marketing Theory, Human Resources Management Journal, Journal of Services Marketing, Journal of Macromarketing, Journal of Social Marketing, Journal of Environmental Management, Energy Policy, BMC Public Health, and Social and Cultural Geography. He has also written numerous client reports and regularly gives invited presentations. Ross co-authors a leading book on using social marketing for social good: Jeff French and Ross Gordon (2019). Strategic Social Marketing: For Behaviour and Social Change, 2nd Edition. London: Sage.

Ross is a keen player and follower of sports including playing football, some tennis and cycling, loves travelling, enjoys current affairs, and is a big music fan and occasional techno DJ.

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