Why being robust matters

Surviving unpredictable crises

A robust system survives unpredictable crises as it can demonstrate functionalities to repurpose, innovate, and reorient system components (e.g., resources, processes, capabilities, and assets) in novel ways in an agile manner. Robustness is a property that allows a system to maintain its functions to achieve system effectiveness against perturbations in an environment.

It is crucial for businesses to be robust, as this helps them remain competitive in a constantly shifting market. To remain competitive, businesses need to have the resilience and capacity to respond quickly to changes in customer needs and demands, technological advancements, and changes in the economic landscape. With a robust infrastructure in place, businesses can move more quickly and flexibly when required. This means that businesses can stay ahead of their competitors who are slower to adapt.

Having a robust business also ensures that operations run smoothly and efficiently. It enables organisations to better control their resources by implementing systems that allow them to monitor processes better. Robust systems help improve productivity as they provide real-time data that managers can use to make informed decisions about how best to utilise resources. This can lead to increased profitability for the business since resources are being used in a more efficient manner.

A robust business is also better able to secure its data and operations from malicious actors like hackers or cyber criminals. Strong security measures such as encryption, two-factor authentication, firewalls, and anti-virus software help protect sensitive customer information and other assets of the company from unauthorised access. Having these measures in place makes it harder for malicious parties to compromise the business’s digital assets, thus reducing risk for the organisation overall.

It is important for businesses of all sizes to invest in building a robust infrastructure that will help them remain competitive while keeping their operations secure from outside threats and improving efficiency across their processes. Strengthening digital infrastructure should be viewed not as an expense but an investment into the future success of an organisation as it will enable them to remain agile enough to tackle any challenges they may face with greater confidence.