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Shannon Colville is a Postdoctoral Research Fellow at the Centre for Future Enterprise within QUT Business School, focusing on exploring the relationship of trust and technology. She explores the cognitive mechanisms that shape trust, examining how it is built, maintained, and restored, during periods of technological disruption. Her current projects focus on critical issues such as fostering customer trust in emerging technologies, navigating the complexities of stakeholder trust during digital transformations, and investigating how generative AI companions can play a role in alleviating loneliness.