What are paradoxes and why are they relevant for decision-makers and organisations today?
In practice, paradoxes are different from simple ‘either-or’ choices, making paradoxical decision-making more complex. Paradoxes are situations that require decision-makers to continuously navigate between competing and evolving priorities. When faced with these seemingly contradictory alternatives, the tendency for many decision-makers is to select a single ‘either-or’ option that offers an optimal path forward. However, a ‘both/and’ approach can often lead to better decisions. Identifying and successfully navigating paradox is a key feature of successful decision-makers.
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Experiencing paradoxesParadoxes can be observed across all organisational levels and industries. For example, when deciding between investing in innovative products or processes versus leveraging an existing successful product; between expanding into global markets versus addressing distinct local needs; between responding rapidly to a short-term need versus carefully evaluating options to generate quality longer-term solutions. Other examples of paradoxes include long-versus short term priorities, standardisation versus flexibility, efficiency versus effectiveness, change versus stability. |
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Shifting away from ‘either-or’ to ‘both-and’Workplace decisions are typically not black and white, hence the best choice is often not ‘either-or’. However, the human brain prefers clarity, and for many decision-makers the tendency is to select a single option that offers the optimal path forward. Making a clear ‘either/or’ choice between Option A or Option B provides a sense of temporary relief but can be limiting and potentially even detrimental in the long term. For example, in the tension between ensuring adequate control versus allowing flexibility, we can recognise that while some level of control is desirable to prevent errors and take corrective action, too much control can lead to rigidity. Conversely, while less control and more spontaneity can help individuals and teams to flourish, too much flexibility can lead to chaos. |
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Adopting a ‘both-and’ approachIn order to survive and to thrive, decision-makers must learn how to effectively navigate paradoxes and adopt a ‘both-and’ approach to manage them. Our Paradox team can help you distinguish between paradoxical decisions and normal business-as-usual decisions. We can also help you develop and implement evidence-based strategies to navigate paradoxes in your workplace. |
Find out more about paradox
This freely downloadable two-page factsheet, Navigating competing and persisting tensions for present and future success, provides more information on real-world paradox. Download it to kick-start a conversation about paradox with your team today.