Edelman Trust Barometer 2022 | Breaking the cycle of distrust

QUT Centre for Future Enterprise Global Leaders Forum

Trust is a barometer for change readiness, it impacts culture, collaboration and growth. Change occurs at the speed of trust. Trust indicators have long been a tool business leaders use to gauge their trust performance, with the Edelman Trust Barometer globally recognised as an industry leader.

QUT Centre for Future Enterprise Director, Professor Michael Rosemann invites you to attend CFE’s first Global Leaders Forum for 2022 where the topic of trust is on the agenda with special guest speaker:

Susan Redden Makatoa

Executive Vice President and Head of Corporate APAC, Edelman

Edelman Trust Barometer 2022, breaking the cycle of distrust

Susan will provide a deep dive into the 2022 Edelman Trust Barometer results for Australia, where the findings show high expectations of business leaders in addressing societal issues and declining levels of trust in media and government. You will gain insights how to build and maintain trust in a complex stakeholder environment, engage in robust conversation during the fireside chat, and network with industry leaders all curious in the pursuit of trust management.


After hearing from Susan, you can ask your burning trust question during the fireside chat, including:

  • How can organisations design for trust management?
  • How do leaders adopt trust governance?
  • How can organisations use trust measures to create new value?


About Susan Redden Makatoa

Susan Redden Makatoa is one of Australia’s leading corporate communications advisers, having led large practice teams and provided high-level counsel to organisations including PayPal, Mitsubishi, GSK, Microsoft, eBay, Mars, AstraZeneca, 3M, Roche, TAFE NSW and American Express. Susan joined Edelman in 2020 and oversees Edelman’s Corporate practice across the Asia Pacific region. A trained facilitator, Susan brings a strong public affairs and advocacy skills set and many years of issues and crisis management experience, particularly in highly regulated and complex stakeholder environments. Susan has led hundreds of media training sessions for executives from Twitter, AirTasker, PayPal, BankWest, JP Morgan, Envestnet, Mars, QBE and Macquarie University, among others. Susan was previously Group Managing Director, Corporate for Ogilvy Public Relations, overseeing the Parker & Partners government affairs practice, Ogilvy Impact employee engagement firm and OPR’s crisis and issues unit. Prior to OPR, Susan was a partner at independent agency Senate SHJ and held senior positions at ASIC and the NSW Business Chamber. She has won a range of national and international awards for her work with corporate, government and not-for-profit clients, and regularly speaks and guest lectures on Edelman’s Trust Barometer and issues and crisis communications.


Please register early to avoid disappointment, seats are limited. Paid parking on campus is available.




Location: Room 360, Y block, level 10, QUT Gardens Point 2 George Street, Brisbane 2 George Street Brisbane City, QLD 4000
Start Date: 26/05/2022 [add to calendar]
Start Time: 3pm
End Date: 26/05/2022
End Time: 5pm
RSVP By: Thursday 26th of May 2022
Organiser: Centre for Future Enterprise
Enquiries: Anisa Hobaya - anisa.hobaya@qut.edu.au