Social media in the creative sector: 'Below the line' screen industries employees

Social media has become a pervasive yet highly contested feature of work, altering public/private boundaries and amplifying tensions between workers, managers and employers. This project examines, in the distinctive employment relations of the commercial creative industries, how personal/professional boundaries are negotiated, subverted and codified. The creative industries are at the forefront of shifts to contingent employment and have widely embraced social media as a professional tool in and beyond the workplace. The project will deliver results with profound implications for privacy, professionalism and autonomy, as well as informing policy debates and employment regulation.