CDWI invites you to join Luke Capizzo (Assistant Professor of Strategic Communication, Missouri School of Journalism) on Thinking beyond efficiency: Counterintuitive advice for scholarly productivity.
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Abstract
Much of the traditional advice about productivity (across many fields, including academic research) is about maximizing individual efficiency from a short-term perspective. But this overly reductive mindset often leads to a less-than-ideal, potentially isolating daily work environment for scholars, squeezes out time for creativity and open-ended thinking, and ties researchers to some of the least fun and most draining aspects of the work. By contrast, long-term productivity and motivation is tied to nurturing our curiosity, learning, enjoyment, and collective success. In this seminar, based on my experiences as an ECR scholar, research collaborator and mentor to graduate students, I will share my advice for embracing daily inefficiency, coddling our inner writing diva, building complementary research teams, and avoiding trendy and easy paths toward publishing. I will also emphasize the need for a highly strategic focus in certain areas (research audience, conference deadlines, data collection, etc.) in order to make the space for a more holistically enjoyable and reasonably paced schedule that still meets and exceeds the research expectations of our institutions and our fields.
About the presenter
Luke Capizzo (Ph.D., APR) is an assistant professor of strategic communication at the University of Missouri (transitioning to Michigan State University in Aug. 2024). A PR researcher, educator, and practitioner, his scholarly interests include public relations and social issues management, applied social impact for public relations: Activism, DEI, dialogue, organizational listening, and sustainability/environmental justice; and public relations pedagogy, profession, and research review scholarship. Broadly, his research examines the potential societal contributions of organizations through the public relations function. His peer-reviewed research has been published in multiple journals including the Journal of Public Relations Research, Public Relations Review, International Journal of Strategic Communication, and Journal of Public Relations Education. He serves on the editorial boards of Journal of Public Relations Research, Public Relations Review, and Case Studies in Strategic Communication, and as an associate editor for Journal of Public Relations Education. His research has been funded as an Arthur W. Page Legacy Scholar (2020, 2022, and 2023).
Prior to graduate studies, he practiced public relations for eight years in a variety of industries, serving in both agency and in-house roles. Before joining the Missouri School of Journalism, he spent three years as an assistant professor in the School of Communication Studies at James Madison University. With Regina Luttrell (Syracuse University), he is the author of two public relations textbooks — Public Relations Campaigns: An Integrated Approach and The PR Agency Handbook — both with Sage. He currently has a book under contract with Routledge focusing on public relations and social impact.