Leandro Jesus is a PhD student at the QUT Business School. He studied Industrial Engineering and holds a Master’s degree from the Federal University of Rio de Janeiro, Brazil. His current research focuses on digital platform adoption by incumbents. Before commencing on his PhD studies, he founded a large BPM consultancy company in Brazil and advised for many corporations on issues related to business process management, business model innovation, and digital transformation. He also authored 3 books on management and innovation.