Leandro Jesus is a PhD student at the QUT Business School. He studied Industrial Engineering and holds a Master’s degree from the Federal University of Rio de Janeiro, Brazil. Before commencing on his PhD studies, he founded a large BPM consultancy company in Brazil and advised for many corporations on issues related to business process management, business model innovation, and digital transformation.
What is your research focus?
My current focus in on digital platform adoption by established firms (incumbents). I’m studying how ‘product natives’ are transitioning into the platform landscape, leveraging the resources at their disposal, to understand the unique characteristics of those platforms and their underlying strategies.
What excites you most about the digital economy?
The opportunity to rethink the economic model and build a better society – more collaborative, decentralized, inclusive, sustainable. I believe digital technologies have a key role in this shift.
Are you an optimist or pessimist about the future?
Optimist, always. I believe in the human being’s ability to use technologies for the sake of collective well-being. I also see political and economic crises as necessary steps for this transition, as they enable citizens to think of and engage in alternative solutions to the current model.
Finish this sentence: In 2050, there will be…
In 2050, there will be a digital democracy empowering citizens and making traditional politicians obsolete.