Sarah Christin Reichmann

PhD Scholar

MSc (FOM University of Applied Sciences for Economics and Management)

Sarah is currently employed at BMW in the area of purchasing for digital products such as augmented reality and navigation software, as well as driver assistance/safety systems. Her research background focuses on comfort perception and how to build trust for passengers and pedestrians in an autonomous driving context. Her research master’s thesis investigated several driving performance indicators of Level 3 vehicle automation, and how they related to comfort perception.

DOCTORAL RESEARCH

Intelligent personal assistant and user interaction

THESIS SUPERVISORS

Associate Professor Ronald Schroeter, Professor Andry Rakotonirainy

RESEARCH INTERESTS

  • Human factors
  • Interaction concepts
  • Boosting innovative thought