PhD Research: Investigating the impact of roadside advertising signs on driver distraction and inattention

Roadside advertising signs are external distractions that may take a driver’s attention away from safety-critical driving tasks, potentially increasing crash risk through driver distraction and inattention. The research aims to better understand the impacts of roadside advertising signs on driver behaviour and road safety. This includes the mechanisms involved in driver distraction and inattention around roadside advertising signs and how sound road safety evidence can inform road-related policy decisions for their regulation on public roads.

The research is being undertaken as part of a Doctor of Philosophy research program by Jane Hinton.