Monitoring/reading social interactive technology on smartphones among young drivers: Developing, piloting, and evaluating the effectiveness of theory-based message

Young drivers are at increased risk of driver distraction from smartphone use as they are more likely to use their phones and to access additional applications such as Facebook and email. Factors predicting whether or not one intends to initiate, monitor/read, or respond to social interactive technology on a smartphone while driving differ, thus highlighting them as distinct behaviours requiring different interventions.

The Step Approach to Message Design and Testing (SatMDT) framework was devised to guide the development and evaluation of road safety public education messages. The four main steps of the framework are:

  1. Identification of pre-existing individual characteristics;
  2. Development of message-related characteristics;
  3. Individual responses; and
  4. Evaluation of message.

The proposed project applies steps 2,3 and 4 of the SatMDT to develop, pilot and evaluate 6 theory-based messages targeting two previously identified critical beliefs for monitoring/reading communications on smartphones among young drivers. As mobile phone use among young drivers is a risky and prevalent behaviour, it is important to develop and evaluate message concepts targeting these critical beliefs.

Funding / Grants

  • IHBI Early Career Researcher Grant (2018)