An evaluation of the RACQ Docudrama program

This theoretically-guided investigation extended upon an earlier study conducted by CARRS-Q in collaboration with RACQ in 2014. The aim of the research was to assess the effects of the Docudrama program upon students and to understand how these effects are achieved by the program, in particular:

  1. Determine the effects of the program on students’ reported intentions and willingness to engage in safe behaviours, both as a passenger and as a driver;
  2. Identify factors which predict and explain young people’s intentions, willingness, and behaviour so as to provide insight into the manner in which the Docudrama program may be functioning to influence them;
  3. Compare and contrast the effects of the RACQ Docudrama program on students’ intentions, willingness and behaviour in regional areas, to those in metropolitan areas; and
  4. Determine the extent to which male and female students differ in their responses.

Project Summary

Year 12 students from 6 schools (3 each from metropolitan and regional locations) over a period of 4 months completed self-report surveys, prior to, immediately after and up to 3 months following participation in the program.

Results for intentions to tell a friend who is speeding to slow down revealed:

Significantly greater intention to speak up immediately following the program, with participants from metropolitan schools reporting significantly greater intentions to speak up than those from regional schools.

Results for intentions to tell a friend to stop using their mobile phone while driving revealed:

Intentions were highest immediately after participating in the program and lowest prior to participating in the program.

Results for willingness to speak up, as a passenger, to a driver engaging in each of the “Fatal 5” revealed:

Significantly higher willingness to tell a friend that they were too tired to drive was reported immediately after and 3 months after the program. No other effects were significant.

Results for willingness, as a passenger, to adopt positive strategies revealed:

Willingness to ‘trust your gut instinct and refuse a lift home with a friend if it did not feel right’ and ‘being prepared to stand one’s ground in the interests of keeping yourself safe’, were higher immediately after the program, and those effects were maintained up to 3 months after the program.

Results for willingness to avoid each of the “Fatal 5” behaviours as a driver in the future revealed

Participants from metropolitan schools were significantly more likely to report willingness to ‘always stick to the speed limit’ than their counterparts at regional schools.

There was no significant difference between the intentions to adopt the program between participants from regional and metropolitan schools. However, both regions reported high intentions of adopting the program’s recommendations in the future. On average, participants reported having applied the recommendations of the program in the 3 months following the program.

Funding / Grants

  • RACQ (2017 - 2018)