This project aimed to measure young drivers (17-25 years) response to road safety advertisements. The researchers measured responses to fear and humourous road safety ads through self-report and psycho-physiological measures. On-road measures of behaviour, using in-vehicle GPS devices, were also measured.
Funding / Grants
- QUT Institute of Health and Biomedical Innovation (IHBI) Mid-Career Research grant (2013 - 2014)
- Kaye, Sherrie-Anne, Lewis, Ioni, Algie, Jennifer, & White, Melanie J. (2016) Young drivers’ responses to anti-speeding advertisements: Comparison of self-report and objective measures of persuasive processing and outcomes. Traffic Injury Prevention, 17(4), pp. 352-358.
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