A comprehensive investigation of road safety advertisements' persuasiveness for young drivers

This project aimed to measure young drivers (17-25 years) response to road safety advertisements. The researchers measured responses to fear and humourous road safety ads through self-report and psycho-physiological measures. On-road measures of behaviour, using in-vehicle GPS devices, were also measured.

Funding / Grants

  • QUT Institute of Health and Biomedical Innovation (IHBI) Mid-Career Research grant (2013 - 2014)