Rob Hudson

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BEST Fellow

Diploma in Design & IPA certified Strategist

Mr Rob Hudson has over 30 years in the advertising and digital industries and is a former director of Greenfield and Icon in London and VMLY&R and Clemenger BBDO in Australia. Rob launched a business architecture business focused on the practical application of human-centred design and behavioural economics in 2014. In 2021 Rob joined Auto & General as Chief Digital Officer, focused on multidisciplinary thinking and emerging technology within the claims and assessing team.

Rob has worked across industry, academia and governments, delivering brand rigour, digital innovation and consumer advantage for organisations in Australia and remotely for international companies in the US and UK.

Rob is a consulting lecturer to QUT on marketing technology, brand strategy and behaviour change, and a commercial trainer for digital business management techniques such as online workshops and project management platforms. He is also a Multicultural Ambassador for QLD Govt, a board of Brisbane Portrait Prize and an IPA Certified Strategist. Rob has won over 35 international awards for creative communications, including 7 Cannes Lions and a coveted White D&AD pencil.



Projects (Chief investigator)