Professor Martin Wetzels

Find Martin Wetzels on

Professor of Marketing, EDHEC, France

PhD (Maastricht University, 1998)

Martin Wetzels is currently Full Professor of Marketing at EDHEC Business School, Lille campus, France. His research interests focus on: services marketing and management, marketing research and analytics, digital marketing (internet, mobile and social media), innovation management, relationship management and supply chain management. His work has resulted in more than 100 articles in international journals, such as, MIS Quarterly, Journal of Marketing, Management Science, Journal of Operations Management, Journal of Consumer Research, Accounting, Organizations and Society, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Long Range Planning, Industrial Marketing Management, Journal of Product Innovation Management, Journal of Consumer Psychology, Journal of Management Studies, Journal of Advertising, Journal of Business Research, Psychology and Marketing, Marketing Letters, European Journal of Marketing, and International Journal of Research in Marketing. He has contributed more than 140 papers to conference proceedings and presentations. His work has been cited over 28000 times and obtained an h-index of 60 (i10-index: 118) and g-index of 167 using Publish or Perish software version 8.0 based on Google Scholar to obtain the citation data. A recent article in PLOS Biology (Ioannidis et al. 2020, 2021) included him in the top 2% of scientists worldwide according to citation impact for 2020 and 2021. Furthermore, ranks him in Top 1000 Business & Management Scientists worldwide for the 2022 edition. He serves on the editorial review board of ten leading, international journals. Finally, he is currently serving as Associate Editor for the Journal of Product Innovation Management and as Co-Editor for the Journal of Service Research.

Learn more about Martin: