Dr Kate Letheren

Centre Co-Deputy Director & Deputy Program Lead (Behavioural Change for Social Good)

Dr of Philosophy - The importance of Individual Difference (Queensland University of Technology)

Dr Kate Letheren is a researcher in the QUT Business School. She is an active researcher in the areas of consumer psychology and communications, with a specific focus on anthropomorphism, anthropomorphic tendency, and humanised technology like robots or artificial intelligence (AI). Her work has been published in journals such as the European Journal of Marketing and Tourism Management. Dr Letheren also holds a research interest in marketing education, and sits on the editorial board for the Journal for the Advancement of Marketing Education and the Marketing Education Review.In 2015, Dr Letheren was awarded a Fellowship from the Higher Education Academy in recognition of her approach to teaching and learning.

Projects (Chief investigator)

• Behaviours that threaten Australia's Biosecurity
• Benchmarking customer priorities and trust in the energy sector: RACE CRC
• Clinician communications and engagement
• Electricity retail churn – Customer Insights
• Exploring consumer appraisals of deepfake messaging
• Household Segments for Tariff Reform
• Return to New Employment Incentives

Projects

• Connecting Brainwaves and Behaviour: Exploring Customers Engagement with Digital Support Tools Effect for Positive Behaviour Change Outcomes
• Designing nudges for Public Transport Customer Journeys
• Digital Spokes-Characters as a Tool Within Behaviour Change Programs for Older Consumers
• Encouraging Water Compliance within Communities Project
• Evaluating a Transport Customer Value Proposition (CVP)
• Liveability in the Australian Housing Market
• Nudge, Hug, Smack or Shove: Testing Approaches to Enabling Consumer Energy Use Behaviour Change  
• Summer Saver Research Program
• The Role of Personality, Emotion, Cooperation, Resources and Attractiveness Across Sexualities in Australia
• Trust building for collaborative win-win customer solutions in energy - Opportunity Assessment
• Understanding Domestic Commercial Vessel Audiences: Engagement and Communication
• Well-being impacts for frontline employees in robot service environments
• Women’s Butterfly Project: empowering mature women to maintain secure housing using high tech and high touch

Additional information