Professor Jan Kietzmann

BEST Fellow

PhD in Innovation and Information Systems, London School of Economics

Jan Kietzmann is a professor of Management Information Systems at the Gustavson School of Business at the University of Victoria (Canada). The focus of Jan’s work is on organizational and social perspectives related to emerging technologies, with particular emphasis on the intersection of technology and marketing. Currently, Jan works on research on “the Dark Side of Social Media”, and generally speaking, how Artificial Intelligence and Machine Learning impact firms. Jan’s work has been accepted for publication in Journal of Advertising Research, Industrial Marketing Management, MIS Quarterly Executive and California Management Review, among other journals. Jan is probably best-known for his award-winning article “Social media? Get serious!” in Business Horizons, where he now also serves as an Associate Editor.

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