Jacquie McGraw

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PhD Student

Master of Business (Research). Currently completing PhD at QUT

Thesis topic

“Destroying value in transformative health services for vulnerable male consumers: The role of masculine identities”

Thesis project

Despite the availability of preventative health services for men (paid and free), men are dying younger than women indicating vulnerability. This research aims to identify characteristics of vulnerable male consumers of transformative health services, including preventative health services, and understand the role of different masculine identities for younger compared to older generations of vulnerable male consumers in creating agency and destroying value when accessing or avoiding services. This three-study PhD research project will firstly analyse existing data from the Australia-wide longitudinal study of men’s health Ten to Men (N=16,021) to see if conformity to traditional masculine norms differs across four social generations (Baby Boomers, Generation X, Generation Y, and Generation Z) when accessing or avoiding health services. Through latent class analysis, characteristics of vulnerable male consumers of preventative health services will also be identified. The second study will use use an online survey and in-depth interviews to identify and compare different health-related masculine identities for vulnerable male consumers from different generations and the role they play in influencing agency and value destruction when men access or avoid transformative health services. The third study aims to develop an effective service process to reduce value destruction and increase agency for vulnerable male consumers of transformative health services.

Jacquie has also started a blog to chronicle her research journey and this can be read here: https://bluejacqresearch.wordpress.com/blog/

Tough but not terrific: Value destruction in men’s health – Project Summary (Click image to enlarge)

BEST Conference 2021 Presentation | “Millennial machismo to Boomer bravado: unmasking masculinity in Australian men’s health service use”

Supervisor details

Professor Rebekah Russell-Bennett – Principal Supervisor – AMPR – QUT Business School

Professor Katherine White – Associate Supervisor – School of Psychology and Counselling – Faculty of Health

Projects (Chief investigator)