Associate Professor Hyun "HS" Jin

Find Hyun "HS" Jin on

BEST Collaborator

BA (Sogang University, South Korea); MA (Sogang University, South Korea); PhD (University of North Carolina, USA)

HS Jin is an Associate Professor in the School of Advertising, Marketing and Public Relations at the QUT Business School. Prior to joining QUT, Dr Jin worked at Samsung Co. in Seoul, Korea and taught advertising at Kansas State University and marketing at the University of Missouri at Kansas City in the United States.

Assoc. Prof. Jin has published articles in Journal of AdvertisingJournal of Advertising ResearchInternational Journal of Advertising, European Journal of Marketing, Psychology & MarketingJournal of Business ResearchJournal of Consumer AffairsTourism ManagementJournal of Strategic Marketing, Personality and Individual Differences, Health Marketing Quarterly, and others.

Research interests:

  • Advertising/IMC: creativity in advertising; joint effects of IMC tools
  • Consumer behaviour: consumer memory, pro-social behavior, variety seeking, consumer choice

Teaching interests:

  • Advertising/IMC
  • Consumer behaviour

Recent Publications:

  • Pontes, N., Pontest, V.L.G., & Jin, H.S. (accepted). The role of team identification on the sponsorship articulation-fit relationship. Journal of Sport Management. (Impact Factor: 2.55)
  • Sheehan, B. Jin, H.S., & Gottlieb, U. (2020). Customer service chatbots: Anthropomorphism and adoption. Journal of Business Research, 115, 14-24. (Impact Factor: 5.35)
  • Mitchell, R., Schuster, L., & Jin, H. S. (2020). Gamification and the impact of extrinsic motivation on needs satisfaction: Making work fun? Journal of Business Research, 106, 323-330. (Impact Factor: 5.35)
  • Martin, B.A.S., Jin, H.S., Wang, D., Nguyen, H., Zhan, J., & Wang, I. (2020). The influence of consumer anthropomorphism on attitudes towards artificial intelligence trip advisors. Journal of Hospitality and Tourism Management, 44, 108-111. Impact Factor: 2.78)
  • Sharifsamet, S., Jin, H. S., & Martin, B. (2020). Marketing destinations: the impact of destination personality on consumer attitude. Journal of Strategic Marketing, 28(1), 60-69. (Impact Factor: 2.48)
  • Jin, H. S., Kerr, G., & Suh, J. (2019). Impairment effects of creative ads on brand recall for other ads. European Journal of Marketing, 53(7), 1466-1483. (Impact Factor: 1.97)
  • Strong, C. A., Martin, B. A., Jin, H. S., Greer, D., & O’Connor, P. (2019). Why do consumers research their ancestry? Do self-uncertainty and the need for closure influence consumer’s involvement in ancestral products? Journal of Business Research, 99, 332-337. (Impact Factor: 5.35)
  • An, S., Kerr, G., & Jin, H. S. (2019). Recognizing native ads as advertising: Attitudinal and behavioral consequences. Journal of Consumer Affairs, 53(4), 1421-1442. (Impact Factor: 2.33)
  • Martin, B. A., Jin, H. S., O’Connor, P. J., & Hughes, C. (2019). The relationship between narcissism and consumption behaviors: A comparison of measures. Personality and Individual Differences, 141, 196-199. (Impact Factor: 2.38)
  • Pike, S., Jin, H. S., & Kotsi, F. (2019). There is nothing so practical as good theory, for tracking destination image over time. Journal of Destination Marketing & Management. Available online 23 October 2019. https://doi.org/10.1016/j.jdmm.2019.100387. (Impact Factor: 3.88)
  • Martin, B. A., Zhan, K., Wang, Y. X., & Jin, H. S. (2019). The influence of entitlement and envy on tourist judgments of missed benefits. Journal of Hospitality and Tourism Management, 38, 58-65. (Impact Factor: 2.78)
  • An, S., Kang, H., & Jin, H. S. (2018). Self-regulation for online behavioral advertising (OBA): analysis of OBA notices. Journal of Promotion Management, 24(2), 270-291. (Impact Factor: 1.01)
  • Letheren, K., Martin, B. A., & Jin, H. S. (2017). Effects of personification and anthropomorphic tendency on destination attitude and travel intentions. Tourism Management, 62, 65-75. (Impact Factor: 7.27)
  • Martin, B. A., Jin, H. S., & Trang, N. V. (2017). The entitled tourist: The influence of psychological entitlement and cultural distance on tourist judgments in a hotel context. Journal of Travel & Tourism Marketing, 34(1), 99-112. (Impact Factor: 3.47)
  • Jung, J., Shim, S. W., Jin, H. S., & Khang, H. (2016). Factors affecting attitudes and behavioural intention towards social networking advertising: a case of Facebook users in South Korea. International journal of Advertising, 35(2), 248-265. (Impact Factor: 3.02)
  • Jin, H. S. (2015). Antidepressant direct-to-consumer prescription drug advertising and public stigma of depression: the mediating role of perceived prevalence of depression. International Journal of Advertising, 34(2), 350-365. (Impact Factor: 3.02)
  • An, S., Jin, H. S., & Park, E. H. (2014). Children’s advertising literacy for advergames: Perception of the game as advertising. Journal of Advertising, 43(1), 63-72. (Impact Factor: 4.32)
  • Jin, H. S., & Lutz, R. J. (2013). The typicality and accessibility of consumer attitudes toward television advertising: Implications for the measurement of attitudes toward advertising in general. Journal of advertising, 42(4), 343-357. (Impact Factor: 4.32)

Projects (Chief investigator)