Professor Dominik Mahr

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BEST Fellow

Bachelor & Master level: Marketing Innovation Management, Global Business, Mobile Innovation and Marketing, Service Design, Digital Innovation and Marketing

Postgraduate & Executive level: Strategic Marketing, Digital Marketing, Innovation Management and Methods, Service Design and Innovation, Integrated Marketing Communication, Experience Management

Professor Dr. Dominik Mahr fuses cutting-edge research with hands-on expertise. He currently serves as a Digital Innovation and Marketing Professor at Maastricht University, The Netherlands, and as the Scientific Director of the Service Science Factory. Professor Mahr’s efforts integrate marketing, innovation, digitization, strategy, services, and design thinking across research, education, and business practices.

Field of Expertise

  • Customer Co-Creation
  • Service Innovation
  • Value Creation
  • Digital Media
  • Online Communities
  • Strategic Marketing
  • Knowledge Creation
  • Organisational Capabilities and Routines
  • Marketing-Innovation Collaboration
  • Consulting
  • Service Design
  • Experience Management
  • Technologies (e.g. Service Robotics, Internet-of-things, Augmented Reality)
  • Industry expertise: Hightech, Automotive, Healthcare