Dr Di Wang

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Chief Investigator

PhD | Lecturer, School of Advertising, Marketing and PR

Dr Di Wang is a lecturer in Marketing at School of Advertising, Marketing, and Public Relations. He obtained his PhD in Marketing from Monash University in 2013. His research interest is consumer behaviour, retailing, and tourism. His research has been published in leading academic journals such as Journal of Marketing, Journal of the Academy of Marketing Science, European Journal of Marketing, Psychology & Marketing, Journal of Travel Research, and International Journal of Hospitality Management, among others. Di’s research aligns with much of BEST centre behavioural research in particularly the work on responses to COVID.