Professor Amanda Beatson

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Program Lead (Behavioural Change for Social Good)

Associate Professor | School of Advertising, Marketing and Public Relations

Dr Amanda Beatson is an Professor in Marketing at the QUT Business School. Prior to becoming an academic she worked in service organisations in Australia and New Zealand. Amanda’s work centre on behavioural change for social good with a key focus on vulnerable groups.

Amanda’s work is reinforced by her desire to act as a change agent, transforming the way organisations look at contemporary societal challenges. By providing a voice to vulnerable groups, her goal is to create a better society in terms of inclusivity and environmental sustainability by lobbying for improvements to organisations and government. Underpinning this is a transformative service research (TSR) lens, whereby she ensures the wellbeing of individuals is focal in these improvements.

Through her unique approach of innovative research methodologies, Amanda has received competitive research funding with industry partners, specialising in government and not-for-profit organisations, to find solutions for these societal challenges. Various government bodies and private organisations within Australia, the United Kingdom and New Zealand have funded her research. She has published over seventy peer-reviewed journal articles, conference papers and scholarly book chapters relating to her research.

A selection of Amanda’s current and past projects include:

  • Designed-led Advanced Manufacturing of Smart Orthotics for Remote Australia (funded by Cooperative Research Centre Projects (CRC-P 11) with i-Orthotics)
  • Seamless Journeys to Work for Young Adults with Physical Disabilities (funded by Australian Research Council Grant (ARC Linkage) and Jobs Australia);
  • Social Impact Investigation (funded by Healthy Land and Water)

Specialities: Service marketing, social marketing, behavioural change, vulnerable consumers, service design, transformative service research

Projects (Chief investigator)

Projects (Chief investigator)