Dr Abigail Foluké Badejo is an award-winning Behaviour Change Researcher driven by her core values of Social Justice, Dignity and Equity as well a passion for complex problem-solving for transformative social impact. Dr Badejo’s emancipatory research agenda is evident in her systems-based, participatory research approach to addressing complex behavioural and social problems. Her work focuses on generating, co-designing and translating multi-stream, formative research insights into sustainable social innovations that serve to empower disadvantaged groups and communities within Australia and the Global South to transform their prospects.
Dr Badejo has led and/or contributed to a number of high profile social behaviour change research projects for national and international organisations including the North Queensland Primary Health Network, Queensland Health, Diabetes Queensland and UNICEF Malawi. Dr Badejo was also the recipient of the 2018 Healthy Active research grant from Northern Queensland Primary Health Network (NQPHN) on behalf of Life Education Queensland, Australia’s largest health promotion charity for children. As the Chief Investigator and Program Manager, Dr Badejo led the research, co-design & pilot of the award-winning Healthy Eats Program – a community-based social marketing program aimed at improving food literacy and health outcomes for disadvantaged schoolchildren and families from Indigenous and migrant communities across North Queensland.
Dr Badejo’s work has been published in national and international conference proceedings and in high ranking peer-reviewed academic journals. She is currently a Research Fellow with QUT’s Woolworth’s Centre for Childhood Nutrition Research where she leads a Food Literacy in Schools Program for disadvantaged communities in Queensland. She is also part of a multidisciplinary team of Researchers working on a high tech high touch project to prevent homelessness among mature age women through QUT Business School’s Centre for Behavioural Economics Society and Technology (BEST).