Trust and Behaviour in the Digital Economy

Program Lead: Professor Arthur H.M. ter Hofstede  |   Deputy Program Lead: Dr Ozan Isler

Trust is one of the central components of modern societies, and in the digital economy, trust relations are central to electronic commerce, digital platforms, and regulation and governance. The Trust and Behaviour in the Digital Economy program is an applied program, developing an interdisciplinary understanding of trust, and focusing upon the value of trust, measuring trust and its impact on behaviour, and recommendations to policy-makers, business and the community about practical initiatives to improve and rebuild trust.