Every day, clinicians must not only fulfill their roles in supporting the health and wellbeing of Queenslanders, but also stay up-to-date with the information that helps them to do so. Understanding how and when clinicians are able to best engage with communications helps us to support the healthcare providers who support us. We aim to better understand how clinicians engage with communications and how individual preferences for channel, frequency, and message characteristics may differ. Specifically, this project seeks to:
- (a) Identify and profile clinician engagement personas (include their ‘information vs inspiration’ balance)
- (b) Ideate solutions for enhancing clinician information engagement behaviours for each persona.
- (c) Identify and explore potential future scenarios for a clinical communication system.
Why is this important?
This project recognises the evolution of digital disruption within the healthcare sector that has been rapidly accelerating due to the pandemic, and the urgent need to modernise communications to align with the modernisation of healthcare delivery. Evidence on how we can best support clinicians also helps to support the health and wellbeing of Queenslanders.
What we aim to do
This project will utilise a rapid review of the literature, targeted co-design workshops and a behavioural economics survey to provide insight into barriers, motivators and behavioural preferences for engaging with communications in a clinical setting. These three research activities are all clinician-centric and allow for triangulation of data and generation of rich insights.
- Professor Rebekah Russell-Bennett
- Professor Evonne Miller
- Dr Kate Letheren
- Dr Stephen Whyte
- Jacquie McGraw
Other Team Members
- Ms Katie May (Clinical Excellence Queensland)
- Dr Satyan Chari (Clinical Excellence Queensland)
- Zoe Engeman (QUT Research Assistant)