Behavioural Economics and Public Policy

Program Lead: Professor Uwe Dulleck   |   Deputy Program Lead: Dr Stephen Whyte

Public policy requires evidence of how humans behave and respond to policy change. Our program applies methods from behavioural economics and social marketing to design effective public policy, co-develop policy interventions and evaluate effectiveness.

  • Which policy problems can benefit from Behavioural Economic interventions?
  • How do we assist policymakers to understand how humans respond to policy challenges and programs?
  • How effective are “Nudges” embedded in current regulations and policies?
  • How do biases affect responses to policies and regulations?
  • How can behavioural economics, as an evaluation too, improve governance in organisations and government?

These are some of the research questions being investigated by the BEST Centre.

Research highlights


Current Projects

Past Projects