Program Lead: Professor Rebekah Russell-Bennett | Deputy Program Lead: Dr Kate Letheren
Social marketing has the primary goal of achieving social good. This program focuses on the impact of social marketing as a behaviour change approach at micro, meso and macro levels to help policymakers and non-profit organisations to achieve societal outcomes such as healthier individuals, environmental sustainability and cyber-safe citizens.
Widening Participation in Tertiary Education
01/02/2015 - 30/11/2016
Australian Government Higher Education Participation and Partnerships Program
Understanding Commercial Marine Users: Engagement and Communication
01/03/2019 - 30/11/2019
AMSA commissioned funding
Preventing Homelessness for Mature Women
01/02/2020 - Ongoing
Dignity First Fund 2019, Department of Housing and Public Works
Re-evaluating customer value propositions: Matching messages with personas
01/02/2020 - Ongoing
Funded by the Department of Transport and Main Roads