Behavioural Change and Social Marketing

Program Lead: Professor Rebekah Russell-Bennett   |   Deputy Program Lead: Dr Kate Letheren

Social marketing has the primary goal of achieving social good. This program focuses on the impact of social marketing as a behaviour change approach at micro, meso and macro levels to help policymakers and non-profit organisations to achieve societal outcomes such as healthier individuals, environmental sustainability and cyber-safe citizens.

Widening Participation in Tertiary Education

Australian Government Higher Education Participation and Partnerships Program

Reduce Your Juice

Low Income Energy Efficiency Program


Movember Foundation

Preventing Homelessness for Mature Women

Dignity First Fund 2019, Department of Housing and Public Works

Re-evaluating customer value propositions: Matching messages with personas

Funded by the Department of Transport and Main Roads