Behavioural Change and Social Marketing

Program Lead: Professor Rebekah Russell-Bennett   |   Deputy Program Lead: Dr Kate Letheren

Social marketing has the primary goal of achieving social good. This program focuses on the impact of social marketing as a behaviour change approach at micro, meso and macro levels to help policymakers and non-profit organisations to achieve societal outcomes such as healthier individuals, environmental sustainability and cyber-safe citizens.

Widening Participation in Tertiary Education

01/02/2015 - 30/11/2016

Australian Government Higher Education Participation and Partnerships Program

Reduce Your Juice

01/04/2013 - 30/11/2015

Low Income Energy Efficiency Program


01/03/2015 - 30/11/2018

Movember Foundation

Understanding Commercial Marine Users: Engagement and Communication

01/03/2019 - 30/11/2019

AMSA commissioned funding

Preventing Homelessness for Mature Women

01/02/2020 - Ongoing

Dignity First Fund 2019, Department of Housing and Public Works

Retail customer churn – Customer Insights

01/02/2020 - 30/06/2020

Funded by Energy Queensland Limited

Re-evaluating customer value propositions: Matching messages with personas

01/02/2020 - Ongoing

Funded by the Department of Transport and Main Roads

Return to New Employment Incentives

23/03/2020 - 30/06/2020

Funded by WorkCover Queensland - WCQ220

Effectiveness of Energy Efficiency Programs

01/01/2016 - 01/03/2019

Funded by Energy Consumers Australia and GEER Australia