Program Lead: Professor Rebekah Russell-Bennett | Deputy Program Lead: Dr Kate Letheren
Social marketing has the primary goal of achieving social good. This program focuses on the impact of social marketing as a behaviour change approach at micro, meso and macro levels to help policymakers and non-profit organisations to achieve societal outcomes such as healthier individuals, environmental sustainability and cyber-safe citizens.
Widening Participation in Tertiary Education
Australian Government Higher Education Participation and Partnerships Program
Preventing Homelessness for Mature Women
Dignity First Fund 2019, Department of Housing and Public Works
Re-evaluating customer value propositions: Matching messages with personas
Funded by the Department of Transport and Main Roads