Behavioural Change for Social Good

Program Lead: Professor Amanda Beatson  |   Deputy Program Lead: Dr Kate Letheren

Behavioural change for social good requires goods and services to support the choices customers need to enact for long-term benefit. Our program applies methods from behavioural economics, social marketing, justice, design and informatics to achieve healthier, happier humans and planet.

  • How might we harness the power of AI and robots with human interaction for social good
  • How might we use a strengths-based approach to design inclusive services for customers experiencing vulnerability?
  • How might we support cohorts of needs, such as teens, to thrive?
  • How might we interact in more sustainable ways with the planet?

These are some of the research questions being investigated by the BEST Centre.

Research highlights


Current Projects

Past Projects