Research Seminar with Professor Dominik Georgi: Sharing Smart Cities Hybrid Event

Sharing Smart Cities: The drivers of consumers’ sharing behaviour and the potential role of city administrations


Usage of sharing (economy) services can have a positive impact on ecological (as well as social and economic) sustainability. As cities aim at becoming more sustainable putting an emphasis on sharing (economy) and facilitating consumers’ / citizens’ sharing behaviour might help building sharing smart cities. In the talk, empirical evidence on the determinants of consumers’ sharing behaviour will be presented as well as city administrations’ possibilities to facilitate sharing behaviour.


Dominik is a Professor for Marketing at Lucerne Business School, Switzerland. His research fields are customer relationship management, services marketing and sharing economy. Sharing Smart Cities is a recent research initiative. He has published in journals such as Journal of Business Research and Journal of Service Management and is co-author of the textbook “Services Marketing: The Service Value Chain” (Pearson Education). Recently, he has focused strongly on applied research in grant-funded research projects with corporations, such as Swisscom or Samsung, cities, such as the city of St. Gallen, as well as startups, such as or Yapeal. He also is a co-founder of Customer Metrics AG, a spinoff of Lucerne Business School with its tools Customer Centricity Score (CC-Score) and Customer Impact Score (CI-Score).



Location: Online and at QUT Level 8 Boardroom GP Z-808
Start Date: 20/03/2023 [add to calendar]
Start Time: 10 am
End Date: 20/05/2023
End Time: 11 am
Cost: Free
Organiser: BEST Centre