How to conduct social media data collection and analysis


Transitioning from being a PhD student to faculty and gaining promotions typically requires publications in high quality journals. Such journals in turn increasingly see field datasets, and preferably big field datasets, as a prerequisite for publication. Where do you get such data, and how do you analyse it when you have it? This workshop demonstrated how to collect and analyse social media data as a way to consider these questions. This presentation drew on the speaker’s published papers that use social media data.

Presentation recording:

If you would like to contact Frank to discuss this presentation further, please e-mail him at:

About Our Speaker:


Dr Frank Mathmann is a Senior Lecturer at the Queensland University of Technology in Brisbane, Australia and a visiting scholar at the Higgins Lab of Columbia University. He holds a PhD in marketing from the University of New South Wales and has published his research in journals such as the Journal of Retailing, the Journal of Service Research, and the Personality and Social Psychology Bulletin. His research focusses on consumer motivation and big data in retail, service and finance.



Location: Online (via Zoom)
Start Date: 02/09/2022 [add to calendar]
Start Time: 2.30pm (AEST)
End Date: 02/09/2022
End Time: 3.30pm (AEST)
Cost: FREE
Organiser: BEST Centre & AMPR