Understanding consumer behaviour in the context of technologies that are unfamiliar, or not yet existent, is an emerging field that requires a further and deeper discussion into research methodologies and best practice. This interactive workshop, co-hosted by BEST, the QUT School of Advertising, Marketing and Public Relations, the Centre for Energy Data Innovation (CEDI) and UQ, discussed methodological issues of research consumer behaviours towards technologies that are unfamiliar, or may not even exist yet. It also explored potential ways of being able to reliably predict future behaviour. The workshop was hosted in-person and via Zoom, allowing all participants to listen to 3 presentations and participate in interactive activities related to their own research or area of practice.
Wizard of Oz Virtual Simulations: Bridging the prospective world to now | Chelsea Phillips
Neighborhood Wattch: Using speculative design to explore values around household energy interactions | Dr Steve Snow
Invisible Robots: Researching the Future | Dr Kate Letheren
About Our Speakers:
Chelsea Phillips is a PhD student at the BEST Centre and within the School of Advertising, Marketing and Public Relations, exploring the role of frontline employees in social robot service environments. With a background in interactive and visual design, Chelsea leverages design thinking, innovation frameworks, and human centred design practices in strategy design (formerly as a Business Designer at Business Models Inc), her own research, and in research projects across various Centres in QUT; inclusive of the BEST Centre, the QUT Centre for Digital Economy, and the Centre for Future Enterprise.
Dr Steve Snow is a Research Fellow and researcher working at the Centre for Energy Data Innovation (CEDI). His research sits at the intersection between people and technology: human-computer interaction (HCI). Presently, this involves mixed methods research into domestic energy consumption and the co-design of energy visualisations and in-home displays. Steve have previously coordinated the undergraduate HCI module: Interaction Design at the University of Southampton and researched the design of technology for indoor air quality awareness, family finances, and energy literacy.
Dr Kate Letheren is a researcher in the QUT Business School. She is an active researcher in the areas of consumer psychology and communications, with a specific focus on anthropomorphism, anthropomorphic tendency, spokes-characters and robotics. Her work has been published in journals such as the European Journal of Marketing and Tourism Management. Dr Letheren also holds a research interest in marketing education, and sits on the editorial board for the Journal for the Advancement of Marketing Education and the Marketing Education Review.
|QUT Gardens Point Campus, Gibson Room, Level 10, Z-Block | Online: https://qut.zoom.us/j/87577459009?pwd=eHNrOFF3SENGWS9nOWdJRThEQ1QxUT09&from=addon | Password: 105336 | Meeting ID: 875 7745 9009
|10/10/2022 [add to calendar]
|BEST, QUT School of Advertising, Marketing and Public Relations, and UQ