Creativity: Guiding Conceptions

Professor Jonathan Feinstein will describe the role of guiding conceptions in the creative process. He will present four examples drawn from four distinct fields – Albert Einstein, Virginia Woolf, artist Piet Mondrian, and twitter founder Jack Dorsey. He will show how in each case the creator used guiding conceptions to explore, generate, and evaluate creative possibilities, ultimately making an important creative advance. Implications will be discussed for teaching (he teaches a popular class on creativity at Yale) and managing creativity; there will also be Q&A time.

His seminar is designed to introduce individuals from a wide range of backgrounds to the importance of guiding conceptions for understanding, appreciating and generating creativity.

Speaker Bio: Jonathan Feinstein is the John G. Searle Professor at the Yale School of Management. His research focuses on creativity, studying real world creators and developing models of the creative process. He has had a distinguished career in economics and the social sciences, with more than 7,000 Google citations.


Location: QUT Gardens Point, Z Block, Level 10, The Gibson Room
Start Date: 16/12/2019 [add to calendar]
Start Time: 1.30pm
End Date: 16/12/2019
End Time: 3.30pm
RSVP By: Friday 13th of December 2019
Cost: Free (Sponsored by BEST)
Organiser: BEST Centre
Enquiries: Benno Torgler (