BEST Presents: Beyond Silver Bullets


In this keynote Professor French (founder and CEO of Strategic Social Marketing, UK) will discuss the key factors behind why we need to, and how we can, develop more effective, efficient, ethical and citizen-supported social and economic policy.

The presentation will explore why we  need  coordinated and sustained up-stream, mid-stream and down-stream action based on evidence and best practice experience that is also informed and supported by citizens.

Professor French will set out in this presentation a number of recommendations for how a more responsive and empowering approach to social policy can be developed and  applied.

Keynote Biography:

Professor Jeff French, CEO Strategic Social Marketing, Chair World Social Marketing Conference Series, Visiting Professor at Brighton University, and Fellow at Kings College London.

Professor Jeff French is a global thought leader in the fields of behavioural influence, social marketing, social communication and programme planning and evaluation.

Jeff has published over 90 academic papers, five books, and numerous guides and tool kits on these subjects. Jeff is a visiting Professor at Brighton University and a Fellow at Kings College London University and teaches at four other universities on a regular basis. Previously Director of Policy and Communication at the UK Health Development Agency and a senior civil servant in the UK Department of Health.

Jeff has worked in over 29 countries, working with NGOs, private sector companies, government departments and agencies around the world on behavioural programmes related to:  health, transport, safety, drug misuse, sexual health, gambling, forestry, environmental issues, recruitment, obesity and animal health and service reconfiguration. Jeff is a highly sought after keynote speaker at international conferences and also offers a training and mentoring service.


Check out this video of a recent keynote from Prof. Jeff French



Location: QUT Gardens Point Campus, Gibson Room Z Block, Level 10)
Start Date: 30/04/2019 [add to calendar]
Start Time: 4:00pm
End Date: 30/04/2019
End Time: 6:30pm
RSVP By: Friday 26th of April 2019
Cost: No Charge - Sponsored by BEST Centre
Organiser: BEST Centre