BEST & AMPR Workshop: Building an Academic Argument

This session addresses the main reason for rejection of journal articles, theses, and research grant proposals – the lack of a believable, engaging and persuasive argument. This session will teach participants the fundamentals of building better academic arguments.

On completion of the session, participants should be able to:

  • Identify the ingredients of a good academic argument
  • Distinguish between the different types of claims that can be made
  • Understand the importance of good supporting evidence
  • Learn the art of building complex arguments from simple ones

Be quick! This event is limited to 20 HDR students. If you are a HDR and keen to ensure that you build your skills in crafting your academic argument, register now!


About The Speaker:

Prof. Byron W. Keating, Professor of Services Marketing, QUT Faculty of Business and Law

Professor Byron W. Keating is one of Australia’s leading service scientists. Service science is an emerging interdisciplinary field that draws and builds upon concepts and theories from information systems, marketing and operations management, among others. His research is concerned with the impact of technology on the design, delivery and consumption of services in a broad range of settings (e.g., financial services, travel and leisure services, transport and logistics services, health services, and public sector services in the areas of education, employment and health). In recent years, his research has focused on the use of technology to facilitate information sharing to improve the wellbeing of vulnerable individuals (consumers and employees), communities, and ecosystems.

He has used the principles outlined in this seminar to publish in leading journals across the breadth of service science, including specialist services journals (e.g., Journal of Service Management, IF: 9.450), and generalist technology (e.g., Proceedings of the IEEE, IF: 14.941), operations management (e.g., Supply Chain Management: An International Journal, IF: 11.263), and business journals (e.g., Journal of Business Research, IF: 10.969). His research has also attracted over $11.6m in competitive funding, including eight grants ($6.5m) from the ARC/NHMRC.


Location: Online via Zoom (Link: | Password: 097832 | Meeting ID: 832 1952 0031)
Start Date: 16/11/2022 [add to calendar]
Start Time: 10am (AEST)
End Date: 16/11/2022
End Time: 12pm (AEST)
Cost: FREE
Organiser: BEST & QUT School of Advertising, Marketing and Public Relations