Marketing

Book chapter

Madden, Kym M. & Scaife, Wendy A. (2007) Corporate philanthropy: who gives and why? In Sargeant, Adrian & Wymer, Walter (Eds.) The Routledge Companion to Nonprofit Marketing. Routledge, Oxon, England, pp. 145-164.

Journal article

Madden, Kym M.Scaife, Wendy A., & Crissman, Kathryn (2006) How and why small to medium enterprises (SMEs) engage with their communities : an Australian study.International Journal of Nonprofit and Voluntary Sector Marketing11(1), pp. 49-60.

McDonald, Katie & Scaife, Wendy A. (2011) Print media portrayals of giving : exploring national ‘cultures of philanthropy’. International Journal of Nonprofit and Voluntary Sector Marketing16(4), pp. 311-324.

McGregor-Lowndes, Myles & Hannah, Frances M. (2010) Marketing charitable bequests to lawyers. Retirement and Estate Planning BulletinOct, pp. 343-345.

McGregor-Lowndes, Myles & Hannah, Frances M. (2011) Marketing charitable bequests to lawyers. International Journal of Nonprofit and Voluntary Sector Marketing.

Nicholson, Gavin J. & Cook, Zoie (2009) The paradox of transparency : short-termism and the institutionalisation of Australian capital markets. Australian Accounting Review19(4), pp. 303-313.

Scaife, Wendy A. (2008) Venturing into venture philanthropy : is more sustainable health and medical research funding possible through venture philanthropy and social entrepreneurship? Journal of Nonprofit and Public Sector Marketing20(2), pp. 245-260.

Wiepking, PamalaMadden, Kym M., & McDonald, Katie (2010) Leaving a legacy : bequest giving in Australia. Australasian Marketing Journal18(1), pp. 15-22.

Wymer, WalterSargeant, AdrianScaife, Wendy A., & Madden, Kym M. (2008) Curricular content of the marketing component for nonprofit management programs : the practitioner perspective. Journal of Public Affairs Education14(2), pp. 271-283.

Conference paper

Barraket, Jo & Archer, Verity (2009) Changing the rules in use? An examination of social enterprise in local governance. In International Social Innovation Research Conference 2009 : Social Innovation: Reconfiguring Markets, Blurring Sector Boundaries and Challenging Institutional Arrangements, 14-16 September 2009, Oxford University, Oxford. (Unpublished)

Madden, Kym M. (2007) Social enterprise: A prime lever to lift philanthropy? In International Nonprofit and Social Marketing Conference : “Social entrepreneurship, social change and sustainability”, 27-28 September 2007, Griffith University, Brisbane, Queensland.

Madden, Kym M. & Scaife, Wendy A. (2007) Marketing exchange theory: how it can inform community-business partnerships. In Academy of Marketing Conference, 3rd – 6th July 2007, Kingston Business School at the Royal Holloway Conference Centre, Egham, Surrey, UK.

QUT thesis

Scaife, Wendy A. (1994) How can Australian marketing managers improve the value derived from corporate sponsorship of community causes? Masters by Research thesis, Queensland University of Technology.

Working paper

Dwyer, David (1993) Market orientation in the nonprofit sector. Queensland University of Technology, Brisbane, QLD. [Working Paper]

Scott, Margaret (2001) An investigation of market segmentation theory and its impact on effective fundraising. Queensland University of Technology, Brisbane, QLD. [Working Paper]

Tutticci, IreneDwyer, David, & McGregor-Lowndes, Myles (1993) Competition between nonprofit and for-profit organisations in the marketplace : a case study of the mailing industry. QUT, Brisbane. [Working Paper]