Philanthropy, fundraising and nonprofit marketing

Philanthropy, fundraising and nonprofit marketing are activities unique to nonprofits, foundations and charities as money is donated, without entering into a market exchange. Why, to what, and how people and organisations across the spectrum make donations – or don’t – are core questions for this research theme. ACPNS has been integral to this research base, leading Giving Australia research for the Federal Government and annually analysing the ATO’s Tax Deductible Donations data.

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