Assoc Prof Shane Mathews


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Doctor of Philosophy: international marketing (Queensland University of Technology), Bachelor of Business (Honours) (Queensland University of Technology)

Dr Shane Mathews is an Associate Professor with the QUT Business School who specializes in organizational transformation due to digitalization. He has more than 20 years in the area of marketing and international marketing strategy. Shane has more than 50 publications in the area of digital marketing strategy, international marketing and organizational dynamic capability. He also uses different country context to understand the diversity of innovation practice internationally within contemporary organizations so as to better map what capabilities are needed to facilitate future strategy; the digitalization nexus between future customers and future firms.  Shane is currently working on research projects in Australia, Japan, Taiwan, Thailand, China, Indonesia and Chile.

Research interests

  • Internationalisation
  • Internet internationalisation
  • Accelerated internationalisation
  • International growth strategies
  • International entrepreneurship
  • SME internationalisation
  • Digital marketing: Virtual social networks and 3D virtual worlds

Awards

  • Innovation in Teaching Award, 2011, Vice Chancellors performance award, QUT
  • Highly commended conference paper, 2010, Australia & New Zealand International Business Academy, ANZIBA, Sydney
  • Beginning Teacher Award, 2007, Queensland University of Technology, Faculty of Business
  • Best Paper Award, 2006, Technology paper, International Council for Small Business – World Conference, ICSB
  • Sessional Teaching Award, 2005, Queensland University of Technology, Faculty of Business

Additional information

Dr Shane Mathews is an Associate Professor with the QUT Business School who specializes in organizational transformation due to digitalization. He has more than 20 years in the area of marketing and international marketing strategy. Shane has more than 50 publications in the area of digital marketing strategy, international marketing and organizational dynamic capability. He also uses different country context to understand the diversity of innovation practice internationally within contemporary organizations so as to better map what capabilities are needed to facilitate future strategy; the digitalization nexus between future customers and future firms.  Shane is currently working on research projects in Australia, Japan, Taiwan, Thailand, China, Indonesia and Chile.

  • International Entrepreneurship in Emerging Markets: opportunity creation and exploitation through the lens of effectuation
    PhD, Principal Supervisor
    Other supervisors: Dr Judy Matthews
  • The softer side of digital-born entrepreneurs: Examining the role of emotion regulation and cross-cultural capabilities on internationalisation processes
    PhD, Mentoring Supervisor
    Other supervisors: Dr Charmaine Glavas
  • The influence of reciprocity norm in relationship marketing programs on customers' eWOM intentions: Do individualist and collectivist cultural characteristics matter.
    PhD, Associate Supervisor
    Other supervisors: Dr Edwina Luck, Dr Sukanlaya Sawang
  • Price Promotion: How Do Consumers Perceive 1/2 Price Versus 50% Off Price Deals?
    PhD, Mentoring Supervisor
    Other supervisors: Dr Nicolas Pontes
  • What international entrepreneurship characteristics are affecting the international business processes of Chinese factories for Airbnb manufacturing?
    MPhil, Principal Supervisor
    Other supervisors: Dr Alvin Tan
  • Managing Brand Reputation in a Dynamic, eWOM Service Industry Environment
    Masters by Research, Principal Supervisor
    Other supervisors: Dr Clinton Weeks