PUBLIC SEMINAR by Yves Pigneur, Co-Author of ‘Business Model Generation’

How To Design and Test Business Models and Value Propositions

Friday 27 March 2015 – 1:00 to 3:00 pm

The Kindler Theatre, QUT Gardens Point Campus, P-421  map

In this interactive talk with hands-on exercises Yves Pigneur will introduce the latest Business Model Innovation and Lean Startup tools. Participants will learn the latest on how to design and test business models and value propositions to decrease the risks of innovation. He will, in particular, get participants to apply the concepts and tools from his new book, “Value Proposition Design”. Design thinking and customer development will also be emphasised for exploring, prototyping and experimenting value propositions and business models. Ground rules and pitfalls in the usage of the Business Model Canvas and the Value Proposition Canvas will be illustrated.

Business Model Generation bookcover

Yves Pigneur is a professor at the University of Lausanne (HEC), and has recently held visiting professorships at University of British Columbia, National University of Singapore and HEC Montreal. With Alexander Osterwalder, they co-authored the international bestseller “Business Model Generation”, translated into 30 languages. In 2014, they co-authored the new book on “Value Proposition Design”.

RSVP by Thursday 26 March, 2015

Free of charge – registration essential – PLEASE REGISTER HERE

For more information please contact Karen Taylor  +61 7 31382035


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